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Ranting about the Power of Advertising
I’ve decided I’m not going to watch tv any longer, but that has nothing to do with the subject of this rant; stupid, stupid advertisements! I am somewhat insulted that whoever created these ads thinks I’m gonna purchase their product because some cute, talking animal (or worse, piece of cereal) delivers the message. Oh but wait……. there’s a method to their madness.
It’s called branding!
Just think about this for a minute. When you see a gecko now, what company automatically comes to your mind? Or what restaurant chain comes to mind when you see a ball with a triangle on top of it? Or how ’bout the waddling, talking duck?
It’s the power of association, I think. Doesn’t matter how stupid the image may seem on the surface, as long as it’s driven deep into your brain with repeated messaging, bingo! Mission accomplished.
So ok, maybe I shouldn’t be insulted, but instead learn to use the same technique to develop my own line of products, let’s say the Zanny Rants notecards! The trick is to find an image that is used on every single item, posting, t-shirt……whatever…. that is IMMEDIATELY associated with snarky Zanny. I’m thinking maybe the image below speaks volumes. Anyone care to share your thoughts? I’m starving for some feedback.
Zanny Rants
Wrong Direction
I’ve changed my mind again. In my most recent post I said “my hope is to convert this blog into a marketplace for all the Zanny Rants notecards, in addition to being a place to share thoughts, opinions and ideas.” Wrong, just wrong. It’s not the direction I want to go at all. I now realize spending the time and energy to develop this website into an e-commerce site is just silly, but more importantly, that would completely defeat the original intent of the site and I’m not going to do it.
So, now what? Well……..here’s my thought tonight, and I actually believe I’ll stick with this one. It’s really what the goal was in the very beginning of this entire year long process. Just as the name implies…….rants! Daily rants. About anything and everything. Just because I can. And want to. It doesn’t matter if anyone reads the posts or not. I paid for the domain name, and the hosting, and what the hell. It can be whatever I want it to be. If nothing more than a place to express my thoughts, concerns, observations and daily frustrations/triumphs, then so be it. Hopefully, what I have to say will touch someone else, perhaps inspire (or at least encourage) another to share their experiences, as well. Afterall, we are all teachers and students simultaneously. Of course I hope others will engage, will offer their insights and experiences to the “comments” section, but…..if not, well, ok then. I’ll just pretend.
So off I go in the original direction I intended. Feels good. I like it. (Prostitution comes in many forms, you know!) I may still do an e-commerce site for the notecards, but it’ll be a new site. Not this one. This one feels somewhat sacred to me, not to be diluted. Nothing but rants and raves, sharing my stories and experiences, feelings, hopes, dreams and yes, fears.