Zanny Rants » advertisements http://www.zannyrants.com Opinions, Thoughts and Commentary of a Baby Boomer Artist Fri, 16 Jul 2010 18:07:41 +0000 en hourly 1 Ranting about the Power of Advertising http://www.zannyrants.com/2009/06/04/ranting-about-the-power-of-advertising/ http://www.zannyrants.com/2009/06/04/ranting-about-the-power-of-advertising/#comments Thu, 04 Jun 2009 22:12:24 +0000 zanny http://www.zannyrants.com/?p=231 dumb-ads-for-web-21I’ve decided I’m not going to watch tv any longer, but that has nothing to do with the subject of this rant; stupid, stupid advertisements! I am somewhat insulted that whoever created these ads thinks I’m gonna purchase their product because some cute, talking animal (or worse, piece of cereal) delivers the message. Oh but wait……. there’s a method to their madness.

It’s called branding!

Just think about this for a minute. When you see a gecko now, what company automatically comes to your mind? Or what restaurant chain comes to mind when you see a ball with a triangle on top of it? Or how ’bout the waddling, talking duck?

It’s the power of association, I think. Doesn’t matter how stupid the image may seem on the surface, as long as it’s driven deep into your brain with repeated messaging, bingo! Mission accomplished.

So ok, maybe I shouldn’t be insulted, but instead learn to use the same technique to develop my own line of products, let’s say the Zanny Rants notecards! The trick is to find an image that is used on every single item, posting, t-shirt……whatever…. that is IMMEDIATELY associated with snarky Zanny.  I’m thinking maybe the image below speaks volumes. Anyone care to share your thoughts? I’m starving for some feedback.

Zanny Rants

Zanny Rants

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